Eddie Prentiss-Creative Director/Copywriter >> A graduate of Portfolio Center in Atlanta, my first job landed me in Minneapolis. With the help of great bosses and talented partners I won bunches of awards and although only in my twenties, I began helping other young creatives with their portfolios. What started as informal meetings around a coffee table in a small apartment, eventually became Brainco, one of the top creative schools in the country. Since starting the school, I’ve freelanced, owned my own agency and done a few other things of interest. One of my most recent roles was as a creative director at one of the fastest growing, holistic agencies in the country. While there, I lead integrated teams of copywriters, art directors, planners, designers and web developers. Currently, I am the Executive Creative Director for a digital agency in Austin, Texas. Well, enough about me, let's get to the work.
I was the copywriter on all of the following projects and creative director on most of them.
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Brainco
Any ad campaign that mentions bowling and open sores has to have some merit. Art Director: Steve Pederson
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Merona
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Inmotion
You’d never believe how hard it is to smash a washing machine from the inside out. Art Director: Dave Damman
Television & Radio
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Brainco - Radio
This spot won a Radio Mercury Award and was named one of the best spots internationally. It also offended some folks. Oh well, it attracted students and that was the point.
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Partnership for a Drug Free America
The best of both worlds. An award-winning spot done for a great cause. Art Director: Brock Davis
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Sam Goody
A fun little spot that ran on Nickelodeon. Telly winner. Art Director: Steve Pederson
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Red Wing Shoes
A great American brand and one of Adweek's Best Spots. Art Director: Dave Damman
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K2 Inline Skates
A very simple and inexpensive idea. It was also very hot in Vegas that day.Art Director: Dave Damman
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Valleyfair
The budget was tight so I asked a guy in my apt building, who taught piano, to write the music. Worked out pretty well. Art Director: Brock Davis
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Valleyfair - Radio
Fun to write and produce. Also, if I had pipes like the voice talent in this spot I’d never shut up.
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Holiday - Radio
I always wanted to actually say "I wrote a jingle." Well, scratch that off the bucket list.